In 2008, Hicham Lahlou launched his own brand ‘Hicham Lahlou Designer’, conceived to implement large-scale projects and brand designs for international makes. The existence of the brand is founded on the principles of universality, eliminating labels and gives a new breath of life to products that exist in an environment where competition is high. Much more than a brand, this is a signature aimed to use design as a source of innovation, strategic solutions and the concretisation of a vision. Whether they are demonstrated through a product, and environment, a method of communication or an identity, these values do not shift as they recognize no borders and limitations.
After the Middle East, Italy and Spain, ‘Hicham Lahlou Designer’ has been launched in September 2009 in Rio de Janeiro,  in october 2009 in Sao Paulo and will soon be available in Hong Kong, Dakar and in 2010 in the USA before a coference of the famous architect Franck Ghery.