In recognition that ‘Made in Morocco’ design is fast acquiring a status and positioning itself, Hicham Lahlou is in demand to sign designs for international brands, giving a new dimension to his projects and strengthening the implementation of design in Morocco.

The creation of objects and strategic designs which have made an impact on the global arena has brought method and dialogue to this art, bringing forward the added value of design on identity. His creative sensitivity and intellect allies itself to his love for history and civilizations, modernism and the universality of creation and design.

Famous Gallery Enrico Navarra in Paris has just published, in the series "Made By…" of Enrico Navarra’s editions, an exceptional book in three volumes intituled: "In the Arab World … Now" which give us a great and unique depiction of the Arabic world through its immense variety. The book dedicates a big architecture & design chapter to the most fashionable ten international talents in this domain and who notably work in the Arabic world, among them, the designer Hicham Lahlou stands beside: Tadao Ando, Ron Arad, Zaha Hadid, Jean Nouvel, Karim Rashid, Franck Ghery, Andrée Putmann … (texts by Gilles de Bure).

The launching of the publication has been celebrated in the Espace Louis Vuitton in Paris, as well as in the renowned Art Dubai….

This new distinction is reinforcing Hicham Lahlou’s willingness to realize outstanding design items, inspired by craft and civilisations but renouncing to folklore, creating new generations of products, affordable and adapted to people, to the environment and to the necessities of our century, while reconciling the values he defends.