Hicham Lahlou is the pionner - precursor of industrial design in Morocco and one of the most famous French Moroccan designers. Graduate Interior designer and Designer at the prestigious Académie Charpentier Paris in 1995, he has since achieved urban design projects, residential interior architecture and hotel design projects, as well as brand identity and packaging. He has also created furniture, tableware, lighting, various objects and home design collections for famous brands such as Airdiem, Aquamass, Artisanat du Maroc, Bronzes de France, Côte Méditerranéenne Tamuda Bay, Ville d’Agadir, Wilaya de Rabat, D’Argentat, FC Com, Galerie et Editions Enrico Navarra Paris, Lip, Ministère de l’Artisanat, Odiot, Philips, Roca, Valmont…

He is the father the famous “Koubba” teapot, an iconic object known around the world for 10 years. He has also created all the urban furniture and the global identity of the city of Agadir, a “premiere” in Morocco, Africa and the Arab World. Among his last creations: a stylised bus shelter for the urban design of Rabat, the capital of Morocco, an overwhelming design collection of sheet metal craft,  a cosy bathtub for a famous Belgian brand of wellness, outstanding watches for the brand LIP, the emblematic French clock and watch manufactory...

Precursor of industrial design in Morocco, he is also a committed personality. He founds and chairs in 2009 the first Moroccan federation of design and industrial design, the FEMADE. After an early recognition in the international scene of design at the age of 26 years, numerous exhibitions in Europe, Russia, Africa, Brazil, Hong Kong and the Arab World, hundreds of magazines or newspapers’ articles and TV broadcasts, he has been able to break through with his sincere creative and intellectual method.

As Globe trotter, he creates for various international brands; he expresses in a material way the immaterial expectations, combining his sensitivity, his love for history, civilizations, modernism and to the universality of the creation and design in general.

He promotes the importance of design not only for the industry or the arts and crafts but also for a lot of strategic domains. For Hicham Lahlou, Design is a way of thinking; it’s a method to differentiate, to create things with sense and sensitivity, to demonstrate that we can think in a different and dynamic way.

His production as a designer and interior designer is focused on the mixing of the cultures; he also tries to work out concepts not having the «ethnic and folk” label but which are more concentrated on pure research. He’s kind of architecture and his work is often inspired by the Bauhaus and other artistic movements and the legacy of some Northern Europe and international designers.

For him, the influence that Arab people have had on sciences, on decorative arts, on culture, on medicine, on navigation, on agriculture, on architecture etc...  is huge and still present in our day to day life, at an international level. This kind of contribution is still possible, with a modern vision of the world, an anticipative approach of what will be our future challenges, our inputs today can become new resources for tomorrow, and our creativity can become an inspiring example for other civilisations.

Famous Gallery Enrico Navarra in Paris has just published, in the series "Made By…" of Enrico Navarra’s editions, an exceptional book in three volumes intituled: "In the Arab World … Now" which give us a great and unique depiction of the Arabic world through its immense variety. The book dedicates a big architecture & design chapter to the most fashionable ten international talents in this domain and who notably work in the Arabic world, among them, the designer Hicham Lahlou stands beside Ron Arad, Zaha Hadid, Jean Nouvel, Karim Rashid, Franck Ghery, Andrée Putmann … (texts by Gilles de Bure).

The launching of the publication has been celebrated in the Espace Louis Vuitton in Paris, as well as in the renowned Art Dubai….

This new distinction is reinforcing Hicham Lahlou’s willingness to realize outstanding design items, inspired by craft and civilisations but renouncing to folklore, creating new generations of products, affordable and adapted to people, to the environment and to the necessities of our century, while reconciling the values he defends.